CLOUDS AND DIRTA tower for Gary Vaynerchuk. 12 floors, from the basement of a New Jersey liquor store to the sky over Manhattan, built so you can walk them. Everybody in it has an eye flower for a head. The man himself appears only as MLow painted him.

The dirt is the stockroom at Shoppers Discount Liquors and a folding table of garage sale finds. Up from there: the Wine Library TV desk and its thousand tapes, seven books the size of doors and a heavy bag, the 25th floor of 10 Hudson Yards where a ring light turns one of you into sixty four, the studio, the twelve and a half ingredients on a Park Avenue floor, the VeeFriends carousel with the very very very very lucky black cat, the VeeCon stage, the attention exchange, the owner's box, and the clouds, where his lines hang in the air and only line up from one star each. His two honorary New Yorker portraits and the VeeFriends one hang where they belong. Every floor plays its own song, written note by note in your browser, and every floor hides a trick:

SKATE MODE: every floor is a skate spot, with three goals in each of the 12 floors, 36 goals in all. Ride as the kid, the father, the trader, the lucky black cat or MLOWTAR. K or the SKATE button switches any time.

Desktop: WASD to walk, mouse to look, click anything, M for sound, Z for binoculars, N for a line on the floor to the next door, [ and ] for the previous and next floor, R for a random floor, or pick one from the list. K to skate: W pushes, S brakes, A and D steer, SPACE ollies, 1, 2 and 3 flip, C picks your rider. Phone: left thumb walks, right thumb looks, tap anything, FLOORS for the list.